The original Luv ’til it Hurts logo is by Adham Bakry as is the LUV Game, which introduced Exquisite corpse***–as technique, method and aesthetic–to the overall process. EXQUISITE CORPSE expography is by Jakub Szczęsny. Every Where Alien’s poetics + pandemics, sample biograms and a Logo Poem are by Brad Walrond. Game of Swarm logic and website design are by Paula Nishijima. The R&D phase was launched by Todd Lanier Lester who also designed the LUV Fund. And Sebastien Sanz de Santamaria helped launch the Luv ’til it Hurts project in 2018 and coded the new LUV site in 2020!
Exquisite corpse is a surrealist technique.
Exquisite corpse is a method by which a collection of words or images is collectively assembled. (Wiki)
Exquisite corpse is a game in which each participant takes turns writing or drawing on a sheet of paper, folding it to conceal his or her contribution, and then passing it to the next player for a further contribution. The game gained popularity in artistic circles during the 1920s when it was adopted as a technique by artists of the Surrealist movement to generate collaborative compositions. (MoMA)